The success of any business can be attributed to the kinds of customers that it has, and the new customers that it can attract. The applicability of its products and services to those customers and how they feel about them is naturally important but an often overlooked aspect is the long-term commitment and advocacy of the customers to the brand.
Customers indirectly have the ability to make or break a business. Customers are also arguably, the lifeblood of any business and help to determine which companies are successful vs. those that are ultimately failures.
As a business leader, if you purport to be a customer focused then your goal is to meet your client’s needs. So just how are you doing that?
Customer focus and its significance should not be underestimated. Businesses that focus on the customer are more likely to succeed than those focused purely on their products and services.
Focus, means being close to customers, gaining an understanding of them, their needs, and what must be done or offered to meet those needs. A culture of close bonding is to be found in intimate relationships between customers and businesses and their owners.
You’ll find the importance of this focus in small businesses or start-ups but you will also find it in organizations that harness their data to create a more meaningful picture and understanding of the customer.
The kinds of insight that your business can get from your customer data depends on the quality of that data and your levels of commitment, dedication, discipline and rigour in maintaining customer data.
Whether your business uses a CRM, ERP, CDP or simply a marketing platform or custom database and applications, there is benefit is focusing on the all important customer master.
Maintaining an efficient and regular dialog with your customers means knowing all you possibly can about them, from the data you gathered on day one right through to the present.
At Pretectum we feel we’ve mastered the journey for Customer Master Data curation, from the moment you define what a customer is through to transacting and nurturing your relationship with them.
More importantly, Pretectum facilitates your customer providing you even more information if they choose to, thereby elevating your knowledge of them, growing customer familiarity, augmenting customer insight and being able to identify your customers preferences.
As all Jedi masters know: “Your focus determines your reality”