Pretectum CMDM focuses on improving customer data quality through comprehensive data cleansing, de-duplication, and validation capabilities. This ensures that your customer data is accurate, complete, and up-to-date, empowering your organization to make informed decisions and deliver exceptional customer experiences.
Pretectum’s Customer Master Data Management (CMDM) solution offers several data quality capabilities as part of the product offering:
Duplicate Matching: The Pretectum CMDM provides lightweight data quality capabilities for data at rest. This helps maintain data uniqueness by identifying and suggesting where you might want to eliminate duplicate customer records.
Data Capture Rules: The solution’s Business Data Rules focuses on improving various aspects of industry standard customer data quality, including completeness, consistency, correctness, and timeliness/recency. These are key dimensions of data quality that help ensure accurate and reliable customer information.
Data Governance: Pretectum CMDM supports the implementation of more rigorous data governance for customer master data elements by providing robust role based access controls (RBAC). This capability helps organizations establish and maintain data quality standards across their customer data assets.
Data Unification: The platform assists in rationalizing and consolidating the most valuable and frequently used customer data across the organization. This consolidation helps create a single, authoritative source of customer information and converges on the concept of a Single Source of Truth (SSOT) – an essential characteristic of centralized customer master data management.
Data Issue Reduction: By adopting master data management practices and appropriate tools, Pretectum CMDM is expected to help in reducing and potentially eliminating data issues.
Strategic Customer Data Management: Pretectum CMDM offers a comprehensive approach to customer data management, encouraging organizations to perform a thorough assessment of their customer data assets. This strategic perspective helps in addressing data quality holistically.
By offering the ability to assess data quality capabilities through the lenses of accuracy, completeness, consistency, freshness, validity and uniqueness, Pretectum CMDM positions itself as a solution that can help organizations improve their customer data management practices, reduce operational inefficiencies, and enhance customer engagement by maintaining high-quality, reliable customer data.