A left-brained perspective aligns with the typical characteristics associated with master data management processes and systems. Our logo suggests this, but here are some additional thoughts on why we think so.
Left-Brain Characteristics of MDM
Logical and analytical approach: Master data management relies heavily on structured data organization and management and it involves systematic processes for data governance and quality control.
Sequential processing: MDM typically follows step-by-step procedures for data integration, cleansing, and maintenance and often involves linear workflows for data validation and reconciliation.
Fact-based decision making: Master data management emphasizes data accuracy and consistency as the basis for business decisions and it prioritizes quantifiable metrics and measurable outcomes
Detail-oriented: MDM focuses on granular data elements and their relationships and requires meticulous attention to data attributes, hierarchies, and taxonomies.
Rule-based systems: MDM implements strict data governance policies and business rules, often using algorithms and predefined criteria for data matching and deduplication.
Implications of a Left-Brained Approach
While this left-brained approach is crucial for maintaining data integrity and consistency, other factors need to also be considered in the overall optimization of customer MDM.
- You need flexibility in handling unstructured or ambiguous data – this is why we use metadata tagging.
- There are possible challenges in adapting to rapidly changing business environments – this is why we support flexible scaling and adaptability in data modeling and record handling.
- You may risk overlooking creative or intuitive insights that may not fit established data models – and for this reason, we are non-prescriptive and rather support your own creative ways of handling and managing your data securely and safely.
A balanced approach
Technology can only address a piece of the whole customer master data management challenges, the other two pieces are the proverbial people and processes. To remain relevant and to support adaptive customer master data management you should consider how your team and processes incorporate right-brain thinking into your customer MDM strategy development.
In support of a federated way of working and yet recognizing that silos are counterproductive, consider how you might encourage cross-functional collaboration to bring diverse perspectives. Finally, explore innovative data visualization techniques to complement traditional MDM outputs beyond those that we already natively support within Pretectum CMDM as a platform; consider leveraging the reporting APIs to more appropriately visualize customer master data in ways that resonate for your organization and its objectives.
By recognizing the left-brained nature of customer MDM and consciously incorporating holistic approaches, your organization can potentially enhance the value and adaptability of your customer MDM initiative and harvest even greater value from Pretectum CMDM.
Contact us to learn more