Without clear business data rules data quickly descends into a state of chaos. Data by its very nature can be very inconsistent and deteriorates over time. This is particularly true for Customer Master Data.
The Pretectum CMDM supports your practice of Customer Master Data Management by allowing you to define a number of types of business rules in relation to your customer data.
The starting point is the definition of ownership of the data. This is achieved through the concepts of platform business areas, user roles and role permissions and extended through the ability to configure schema attributes with specific characteristics that frame the appropriateness of the data in underlying datasets in relation to the schemas.
Rules are also used to gatekeep the entry of data into the platform via APIs and forms.