API is the acronym for Application Programming Interface, which is a software intermediary that allows two applications to talk to communicate with each other and exchange data.
The use of APIs is essential to implementing an automated data exchange capability.
The Pretectum CMDM provides a number of APIs for the exchange of data between the platform and other applications.
APIs are not typically used by ordinary users but rather by developers to facilitate the data exchange or to surface functionality in custom applications like websites.