The Pretectum CMDM platform provides unique and distinctive value in the financial services sector by focusing on the creation and maintenance of a single, accurate view of customer data across the organization.
This is particularly important in banking and finance, where the business needs systems that serve as data hubs, integrating information from many internal and external sources, to ensure accuracy, consistency, and accessibility across all departments and business lines.
Key Features of Pretectum CMDM for Financial Services
Golden Record Derivation and Management: Pretectum CMDM formulates a “golden record” from existing core banking and policy systems consolidating customer data pfoiles from any and all own, and partner systems, eliminating data inconsistencies and redundancies. This ensures that all departments access the most accurate and up-to-date customer information, reducing risk vectors and controlling data loss prevention more robustly.
Data Integration and Syndication: Pretectum CMDM supports a variety of data integration modalities, allowing seamless data flow via API between central repositories and peripheral systems. This integration is crucial for providing a unified customer view and supporting decision-making processes.
Data Quality Management: Pretectum include tools out of the box, for data quality management, ensuring that customer data is consistently accurate and reliable and manipulated and managed in one place. This is vital for compliance with regulations and for maintaining customer trust and reducing data loss risks.
Lightweight ETL and Data Preparation: Pretectum CMDM incorporates lightweight ETL (Extract, Transform, Load) processes in the internals of the platform to prepare and cleanse data, ensuring that it is ready for use.
Self-Service Verification and Consent Management: Pretectum allow customers to verify and update their contact information, as well as manage consent for data usage, enhancing customer engagement and compliance with privacy regulations. Doing this within the platform itself reduces the dependence on external platforms that exclusively serve consent and verification services.
Data Encryption and Security: Pretectum provides robust data encryption and security measures like fine grained RBAC to protect sensitive customer information, which is crucial in the financial sector to avoid risks and prevent data breaches and ensure compliance.
Configurable Record Profiles and Horizontal Scaling: CMDM solutions offer highly configurable record profiles to accommodate diverse customer data needs and support horizontal scaling to handle large volumes of data efficiently.
Party Data: Pretectum CMDM offers an essential zero and first party customer data profile management for financial services organizations seeking to enhance data accuracy, improve customer experiences, and ensure compliance with regulatory requirements by providing a centralized, reliable source of customer data.
Common Use cases
Customer Retention: Banks can analyze customer behaviors to identify when a customer might be considering leaving and proactively offer incentives or personalized services.
Fraud Detection: Financial institutions can employ NBA to flag unusual transactions by predicting normal behavior patterns.
Customer Identification: Many organizations must collect and verify identifying information from customers, such as name, date of birth, address, and identification numbers. This step ensures that the customer is who they claim to be. CMDM can serve as the reference point for this.
Customer Due Diligence (CDD): Assessing the risk associated with a customer based on their profile and transaction history. Financial institutions monitor customer activities continuously to identify any suspicious behavior, CMDM can present this in aggregation along with markers associated with previous flagging.
Risk Assessment: Organizations often need to evaluate the potential risks involved in maintaining a business relationship with a customer. Higher-risk customers of various kinds may require enhanced due diligence. Cross referencing your CMDM profiles with watch lists and known actors can enhance confidence in risk assessment results.
Ongoing Monitoring: KYC is not a one-time process; it requires continuous monitoring of customer transactions to detect any unusual activities that may indicate fraud or money laundering. CMDM can serve as the junction point for all these assessment markers.
Fraud Prevention: By verifying identities, KYC with CMDM helps protect financial institutions from being exploited for illegal activities.
Regulatory Compliance: Many jurisdictions require KYC compliance as part of anti-money laundering (AML) laws, imposing heavy penalties for non-compliance.
Enhanced Customer Relationships: Understanding customers better allows organizations to tailor services and improve customer satisfaction, this in turn facilitates enhanced personalization across all channels.