What do you know about your existing customers?
What age demographic are, do they have children, do they even have pets? Their marriage status, the things they like and own, like cars and houses, and their eating and drinking preferences, are all of these characteristics that make up elements of the profile of the customer.
If you’re not storing data attributes that relate to your customers, like these, how are you establishing and maintaining a long-term relationship with them?
How are you targeting them with relevant advertisements and promotions and how are you giving them enough reassurance that you know and care enough about them and that your business is relevant to them?
Personalized experiences, appropriate messaging, and a certain level of intimacy and relevance are critical to giving your customers an optimized experience in sales, service, and support.
Contact us today to find out how Pretectum can help.