Key Considerations when evaluating Pretectum CMDM
Data Integration: In pretectum CMDM, integrating data from various sources such as CRM, CDP. ERP, DMP or anywhere customer data is staged or held, is critical. A CMDM project leader must identify and understand the technologies and data residing within these systems, as well as the processes involved in making them work for the organization. Compare and contrast the differences in functionality.
Regulatory Compliance: Unlike other customer data management scenarios, a Pretectum CMDM implementation must adhere to strict regulatory requirements where applicable. The CMDM champion must ensure that all configuration, like SOD and RBAC as well as data handling and integration processes comply with regulations.
Cross-departmental Collaboration: Similar to the data organization, Pretectum business areas are silos. Certain users could have visibility across all silos though. The CMDM project leader needs to recognise the common impacting data and the siloed data to ensure that teams, and business areas understand the principles and the results that are derived from using a unified, central and secure CMDM platform.
Phasing
Implementing a CMDM in should follow a phased approach:
Proof of Concept: Start with a small-scale implementation, for say one business area with a few thousands records, if you don’t wish to use real data, use synthetic or demo data. Focusing on proving a specific use case such as developing an understanding of data quality, or understanding how duplicate detection and survivorship works. Your POC can be achieved by leveraging the time-bound Free Trial.
Practical Use Cases: Develop use cases that address specific industry challenges that you might have, such as:
- Enhancing customer engagement through personalized communication
- Improving customer retention
- Optimizing customer service through more elaborate data provisioning
Check out some of the areas where we think it is applicable
Scalable Implementation: Gradually expand the CMDM implementation to cover more business area, schema definitions and data sources, always keeping compliance in mind.
Jutifying the spend
When presenting the CMDM project to stakeholders consider the following rationale:
Focus on ROI: Highlight potential improvements in customer data-based outcomes, like higher customer retention and customer engagement, reduce data loss and greater compliance adherence and lower total cost of ownership. You need to focus on how you could or would measure these and compare them with the status quo.
Address Compliance: Emphasize how the CMDM will enhance data security and regulatory compliance and maintain reputation and reduce the risk of data loss.
Demonstrate Value: Show how the CMDM provides a unified view of people, leading to better sales, marketing, service, support and credit decision-making as well as personalized customer care and engagement.
By adapting the general CMDM project leadership principles to the specific needs and challenges of your organization you can more successfully implement Pretectum CMDM in a way that enhances customer data management, and operational efficiency while maintaining compliance obligations.
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