The golden nominal is a key concept that represents the single source of truth for customer information. It is the converged and unified customer master data record that contains all the necessary and up-to-date information about a given customer.
As a SSOT, It serves as the authoritative, most accurate, and complete version of a customer’s data within your organization.
Golden nominals are created by combining and reconciling customer records from disparate sources, resolving duplication, inconsistencies, and incomplete information.
This single record captures all the essential information an organization needs to know about a customer, providing a holistic view of the customer’s profile.
Golden nominals ensure data consistency, completeness, and accuracy across your organization, crucial for effective decision-making and customer interactions.
Managed in the centralized Pretectum CMDM repository, they allow for easier updates and access across you business no matter where in the world they are.
Golden nominals are not static data, and they are continuously updated to reflect the most current and accurate customer information even via customer self service.
By maintaining golden nominals within the Pretectum CMDM, organizations can improve customer engagement, personalization, and overall customer experience across various touch points.
The creation and maintenance of golden nominals helps support stricter data governance practices to ensure data quality and consistency.
The Pretectum CMDM platform creates and manages golden nominals through features such as data integration, cleansing, and matching.
Establishment of a golden nominal in the Pretectum CMDM is the cornerstone of effective customer data management, providing a unified, accurate, and comprehensive view of each customer that serves as the foundation for various business operations and analytics.