Single Source of Truth
The concept of a single source of truth (SSOT) emphasizes maintaining a unified, authoritative source for all the data and information within an organization. In the context of the customer master profile this encompasses some key characteristics.
- A Centralized Customer Profile Repository: The Pretectum CMDM SSOT involves creating a centralized location for the customer master profiles where all critical data and information are stored and managed.
- Data Consistency Management: Through the combination of Schemas, Rules and DQ checking, the Pretectum CMDM ensures that all stakeholders access the same, up-to-date information related to the customer master, thereby eliminating discrepancies and reducing confusion.
- Elimination of Data Silos: The Pretectum CMDM as a SSOT aims to break down information silos by integrating data from the various departments and systems that you choose to integrate or have participate.
- Decision Analytics: By providing a centralized customer profile that contains accurate and consistent data, the Pretectum CMDM as a SSOT enables better-informed decision-making across the organization.
- Reduced Duplicates: Through the use of the Pretectum CMDM you get help in avoiding duplicate records and redundant information by maintaining a single, authoritative version of the customer master .
- Available Anywhere: As a SaaS platform the Pretectum CMDM is an effective SSOT in being cloud-based, allowing team members to access information from anywhere, at any time.
- Dynamic and Collaborative: As unifying PaaS the Pretectum CMDM supports real time updates and allows for cross divisional collaboration, ensuring that the customer master profiles remain relevant and useful.
- Integration Built In: As a customer master data hub, the Pretectum CMDM serves as a SSOT solution integrating with other tools and systems used within your organization.
- Version control: The Pretectum CMDM maintains a history of changes, allowing teams to track how information evolves over time.
- Data Standardization: By making use of Schemas that you define according to your organizational needs, the Pretectum CMDM promotes the use of standardized customer data definition, capture and retrieval, improving efficiency and consistency across your organization.
Creating a robust single source of truth enhances collaboration, improves decision-making, and ultimately drives better business outcomes.