The customer golden record is all the customer master data that is collated from every system of record (SOR) within a particular organization.
A CMDM manages your concept of Golden Records in relation to the customer master.
The creation and maintenance of the Golden Record for a customer facilitates your organization having improved knowledge of who your customer is which in turn supports your business in meeting your customers’ expectations and servicing their preferences through personalization and customization of customer journeys with your products and services.
A critical part of golden record management is deduplication accompanied by impeccable customer master data quality.