Data types

Master Data

Master Data refers to the essential basic data that describes the customer, this would typically include any customer identifiers, names, dates, addresses, contact information, or any data element that is semi-persistent in its nature and relates directly to the customer record. Master data is driven by master data schema definitions and added as datasets.

Domain Data

Domain Data refers to collections of data that describe attributes or elements that relate to a particular field or column attribute. In other environments this might be considered reference data. This is used as a reference list against which data can be validated or an abstracted data element that can be used as a restrictive constraint. In the context of the platform you have the ability to define any data domain data as business area data that you choose and this can be tied to one or more schema fields.

Transactional Data

Transactional Data is data that relates directly to business activity, such as marketing, sales, service and support events. These events are typically captured and managed in transaction processing systems like CRM, ERP, CDP and POS, they have historical value and significance and are often driven by a dependency on systems like a CMDM which unifies the entity against which the transactions occur.

Although aggregations of these events such as total sales or number of conversations or even “last event” data such as last sale or last contact etc may be stored in with master data, these transactions are atomic in nature and self-contained. The CMDM does not capture or store transactional data however changes to the master data are change transactions against the master and these are stored and saved in the audit logs of the master data system.

Meta Data

This is a type of data that describes other data, it is data about data. These could be data tags for classification, it could data quality status of datasets or individual records.

Party Data

There are four types of party data. 0PD and 1PD, 2PD and 3PD.