With a centralized MDM style, the Customer MDM Hub is both a system of reference and a system of entry – it can update and receive all necessary data updates from any and all backend systems.
From within the centralized Pretectum CMDM, you have access to schema master data definitions, including data domains for reference and lookups, and then whatever subordinate datasets that make full or partial use of those definitions.
You also have the ability to have derivatives of existing data and permission-based access. Forms are available for manual data curation and bulk replacement and appends are also possible.
Most importantly, you can do everything through a rich browser-based cloud UI or you can use API-based methods.
All customer master data creation and curation are managed from the Pretectum CMDM hub, and satellite systems outside no longer create or amend the master, instead, they subscribe to syndicated data from the CMDM for any new records or updates.
The centralized MDM is the ideal implementation and the most challenging to implement because it requires discipline and a change in the data ownership philosophy of a given organization.
You might often see the implementation of a centralized Customer MDM as part of a digital transformation initiative